DODGE DEMON LAUNCH

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“ We love the set and appreciate all of the thought that went into it. We couldn't have asked for a better or more functional design.

“ ...I reached over and grabbed the hotel stationary, drew this really ridiculous, primitive drawing, took a picture of it on my phone, and sent it to my lighting guy and said, 'Build this.'

Scope of Work:

To present the 2018 Dodge Challenger SRT Demon at the New York Auto Show, SGPS ShowRig worked with George P. Johnson to create hype around this exclusive drag performance vehicle. 

The Dodge Demon was positioned within a custom cage that was capable of driving the car on to the performance space. High definition video content displayed on the cage built further anticipation before the door hinged open to unleash the Demon.

Fast Facts:

• Inside Dimensions: 19.75' L x 9' W x 7' H
  
• Cage Travel Velocity of 3.5 ft/s
  
• Cage Weight: 3,000 lbs With Video
  
• 4 Independent Drive Mechanisms
  
• Servo Chain Hoist Driven Guillotine Door
  
• Cage Outfitted with 72 Video Tiles

Date: April 2017
Production Design: George P. Johnson Experience Marketing
Cage Design: SRae Productions